Built on Salesforce. Finally usable.

Catalent Self Care
+
Catalent Pharma Services

Campaign Builder

A clean dashboard to launch, monitor, and edit outbound campaigns — for Self Care and Pharma Services. Everything lives in Salesforce. Nothing extra to learn.

What this means: Salesforce holds all your data, but Salesforce’s UI is a maze. This tool gives BD a clean dashboard on top of your existing Salesforce instance — same data, same campaigns, same Leads/Contacts/Opportunities — but a UI your team will actually use.

“Catalent already pays for Salesforce. The problem isn’t the data — it’s that nobody can navigate the UI. This solves that without replacing what you have.”

C
Catalent UI
+ Salesforce

All your Salesforce data. None of the Salesforce friction.

The Salesforce Reality

  • 12+ clicks to build a single campaign
  • Leads, Contacts, Campaigns, Campaign Members — separate objects, confusing relationships
  • BD reps default to spreadsheets and personal email
  • Your CRM data goes stale because nobody updates it
  • Marketing builds campaigns. BD ignores them.

The Catalent Campaign Builder

  • 1 dashboard. 3 clicks to launch.
  • All Salesforce objects — abstracted into a clean workflow
  • Direct sync — every action writes to Salesforce in real-time
  • BD actually uses it because it doesn’t feel like Salesforce
  • Marketing + BD aligned in one view
Catalent supplements
The Dashboard BD Actually Wanted
A single view across Self Care and Pharma Services — no Salesforce maze.

The Dashboard

Built on Salesforce. Finally usable.

Every campaign across both divisions. Live performance. Real-time sync to Salesforce. One screen.

All Campaigns 14
Self Care 8
Pharma Services 6
Drafts 3
Scheduled 2
Sync Status: Live with Salesforce
Powered by Salesforce
SM
Active Campaigns
0
Total Prospects in Flight
0
+18%
Open Rate
0.0%
38%
Pipeline Generated
$0.0M
+42%
Active Campaigns
Showing 8 of 14 · Last sync 2s ago
Campaign Division Status Sent Opened Replied Meetings Pipeline Actions
Post-SupplySide West 2026
Gummy & softgel prospects
 Self Care Live 847
312
37%
 47 18 $2.4M
Post-CPHI Pharma 2026
EU OSD & biologics
 Pharma Live 612
224
37%
 38 14 $3.1M
Q2 Vegicaps Launch
Plant-based capsule rollout
 Self Care Draft — — — — —
EU Pharma OSD Outreach
Tier 1-2 generics
 Pharma Scheduled — — — — —
Beauty Vertical Q3 Push
Topicals & cosmeceuticals
 Self Care Live 423
167
39%
 28 11 $1.4M
Spray-Dry Capabilities — Phase 2/3
CDMO partnership outreach
 Pharma Paused 198
84
42%
 14 5 $1.3M
Tradeshow Reactivation
Multi-event re-engagement
 Mixed Live 1,207
416
34%
 62 22 —
Vitafoods Europe Follow-up
EU supplement brands
 Self Care Complete 580
218
38%
 35 16 $1.8M
Campaign Performance
7d
Pharma Self Care
Top Performing Templates
Gummy Capacity — Direct
Self Care · 312 sends
14.2%
Spray-Dry Pharma — Pain Point
Pharma · 198 sends
11.8%
Tradeshow Re-engage
Mixed · 1,207 sends
9.4%
Topicals Social Proof
Self Care · 423 sends
8.9%
Recent Activity
Sarah Mitchell opened Vegicaps email
12 min ago
Meeting booked from CPHI campaign
23 min ago
David Liu (Olly) replied to SSW follow-up
41 min ago
Beauty Vertical Q3 sent to 89 prospects
1 hr ago
Meeting booked — Garden of Life
2 hr ago
Live sync with Salesforce — Last update: 2s ago
All changes write to Salesforce: Leads Campaigns Campaign Members Opportunities

“Same Salesforce data your team already has. New UI they’ll actually open. That’s the whole pitch.”

New Campaign — 3 Steps

From idea to launched in minutes.

Each step writes directly to a Salesforce object — no manual data entry, no separate tools.

1
Define Audience
Segment
Supplement brands — gummy manufacturing
Division
Self Care
Target Titles
VP Product Dev, Director of Ops, Head of Supply Chain
Updating Leads in Salesforce
2
Pick Template + AI Personalize
Variant A 37% open
Catalent’s gummy capacity after SupplySide West
Variant B 39% open
Cutting gummy lead times in half for {{Company}}
Creating Campaign in Salesforce
3
Review + Launch
847Prospects
2Variants
A/BTest on
Adding Campaign Members

How It Connects

One UI. Native Salesforce data.

Catalent Campaign Builder UI
Clean dashboard. 3 clicks. One screen.
Live Sync
Salesforce
Salesforce Objects
Leads Contacts Campaigns Opportunities
Powering campaigns across every Catalent dose form
OptiGel softgel
Gummy
Lozenge
Catalent topical skin care
From Brief to Launch in Minutes
BD finally has the dashboard they wanted from Salesforce all along.

Impact

What this changes for Catalent BD.

0 min
Time to launch a campaign
vs 2-3 weeks in Salesforce
0.0%
Average open rate
across both divisions
$0.0M
Pipeline generated
from active campaigns
0
Tools added
all data stays in Salesforce
1
Pick a segment. Self Care or Pharma. Audience defined in seconds.
2
Pick a template. AI personalizes per prospect, you review.
3
Launch & track. Every action writes back to Salesforce instantly.
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