ONE AI RECEPTIONIST. BOTH DIVISIONS.
Catalent Self Care
+
Catalent Pharma Services

AI Receptionist

Every call answered. Every Self Care or Pharma Services lead qualified. Every meeting booked. 24/7/365.

"Right now, after-hours and overflow calls hit voicemail — and most never call back. This answers them in under a second, qualifies in real time, and books the right BD rep before the prospect ever picks up the phone with Lonza or Patheon."

Catalent manufacturing
Self Care · Pharma Services
Every prospect — supplement brand, OTC challenger, or biotech — answered the moment they call.
LIVE DEMONSTRATION

Watch a Call in Action

Two real-world scenarios. Same AI engine. Different routing logic for each division.

Self Care + Pharma Services
Qualified → Meeting Booked
Duration: 4:32

Michael Torres

Self Care

Vitality Brands Inc. · VP Product Development · +1 (312) 555-0283

Thank you for calling Catalent. This is the Catalent Self Care team. How can I help you?
0:02
Hi, I'm looking for gummy manufacturing. We're a supplement brand and we need a new CDMO for our immunity line.
0:08
Catalent is one of the largest gummy manufacturers in the world — billions of doses a year across our dedicated lines. Quick questions to route you?
0:15
Sure. Vitality Brands — I'm VP of Product Development.
0:28
For the immunity line — existing formula, or developing from scratch?
0:38
We have a formula but we're open to optimization. Our current CDMO has quality issues and lead times are killing us.
0:48
Quality and lead times are exactly why brands switch to Catalent. What annual volumes are you running?
1:02
Starting at 10 million units, scaling to 50 million within 18 months.
1:18
Strong fit. I'd connect you with Rachel Anderson, Sr. BD on our Self Care team. She has Thursday at 2:00 PM ET or Friday at 10:00 AM. Either work?
1:32
Thursday at 2 works.
1:50
Booked. Calendar invite sent — Rachel will be fully briefed before the call. Anything else?
2:04
No, that's great. Thanks.
2:18
Qualified → Meeting Booked
Duration: 4:17

Dr. Lin Chen

Pharma Services

Andros Therapeutics · Director of Pharmaceutical Development · +1 (415) 555-0392

Thank you for calling Catalent. This is the Catalent Pharma Services team. How can I help you today?
0:02
I'm with Andros Therapeutics. We have a Phase 1 small molecule going into Phase 2 next quarter — looking for a CDMO that can carry us from clinical supply through commercial manufacturing.
0:09
Catalent has integrated clinical-to-commercial across our oral solid dose network. A few questions to route you to the right specialist?
0:22
Sure.
0:34
Dose form — tablet, capsule, or still evaluating? And any solubility or bioavailability challenge with the API?
0:38
Capsules for Phase 2, possibly modified-release for commercial. The API is BCS Class II — we've been considering spray-dried dispersion.
0:54
SDD is a strong fit for BCS II. Our Greenville, NC site runs both pilot and commercial-scale spray drying with parallel HME if amorphous solid dispersion isn't optimal. Target NDA filing year?
1:14
2028.
1:36
Connecting you with Brian Reinhardt, Director of BD for Specialty Pharma — he specializes in BCS II programs with integrated clinical supply. Tuesday 10:00 AM PT or Wednesday 3:00 PM?
1:42
Tuesday 10am works.
2:02
Booked. Calendar invite plus a brief on Catalent's Greenville and Schorndorf capabilities heading to your inbox. Anything else?
2:10
No, thanks.
2:24

The call ends. The record is already created.

Lead created, qualified, scored, assigned, and booked — before your BD rep finishes their coffee.

Sales Cloud · Lightning Experience RA Rachel Anderson
Leads
Contacts
Accounts
Opportunities
Leads › Michael Torres · Vitality Brands Inc.
MT
Lead · Self Care
Michael Torres — Vitality Brands Inc.
VP, Product Development · Chicago, IL
Sales Qualified Lead
Details
Lead Status
Sales Qualified Lead
Lead Score
91/100
PAOI — Primary Area of Interest
Gummy Manufacturing · Immunity Line
Estimated Volume
10M units → 50M units (18-month ramp)
Timeline
Active search · Switching CDMOs (quality + lead time)
BD Assigned
Rachel Anderson · Sr. BD Manager · Self Care, NA
Lead Source
AI Receptionist · Inbound Call
Activity Timeline
Meeting Booked · Thursday 2:00 PM ET
Today · 4:36:42 PM
30-min discovery with Rachel Anderson · calendar invite sent
BD Notified · Rachel Anderson
Today · 4:36:42 PM
Email + Slack with full briefing · gummy / immunity / 10–50M units
Lead Qualified · Score 91/100
Today · 4:36:38 PM
Defined volumes · active CDMO switch · high buying intent
Phone Call Logged · 4:32 duration
Today · 4:32:10 PM
Inbound · AI Receptionist · full transcript attached
Notes & Chatter
AI
Catalent AI Receptionist Today · 4:36:48 PM
Auto-logged call summary — Vitality Brands Inc.
  • Switching CDMOs due to quality and lead-time issues at current vendor
  • Existing immunity gummy formula — open to optimization
  • Volume: 10M units launching, 50M target within 18 months
  • Routed to Rachel Anderson (Self Care, NA) · gummy/soft-chew specialist
  • Meeting confirmed: Thursday 2:00 PM ET · calendar synced
ANALYTICS

Call Analytics Dashboard

Weekly performance across both divisions. Every number used to be a black box.

0
Calls This Week
Self Care + Pharma
0
Qualified Leads
30% qualification rate
0
Meetings Booked
88% from qualified
0
After-Hours Captures
21% previously lost to voicemail

Division Split

Calls routed by AI to the correct BD team

247
Total
Self Care · 58%
Pharma · 42%

Calls by Hour

21% of inbound traffic falls outside business hours

12am6am12pm6pm12am
Business hours
After hours (captured)

Top Inquiry Types This Week

What prospects are calling about — broken out by division

Self Care Gummy Programs
28%
Self Care Softgels & Vegicaps
22%
Pharma Oral Solid Dose
19%
Pharma Bioavailability / SDD
15%
Pharma Biologics & Sterile Fill
9%
Other / General
7%
Catalent Self Care
Always On
Every Catalent Self Care and Pharma Services lead — answered the moment they call.
TRANSFORMATION

Before vs. After

"From reactive to proactive. Every call becomes a booked meeting, not a callback note."

Before

Caller hits voicemail — 40%+ never call back
BD calls back hours later (if at all) — prospect already on with Lonza
No qualification data, no CRM record, no audit trail

After

AI answers in under a second — 24/7, both divisions
Qualifies, books on the right BD's calendar, sends briefing
Lead scored, logged in Salesforce, transcript searchable
Integrates with your stack
Salesforce CRM
Microsoft Copilot
Outlook / Google Calendar
Email Notifications
0
Missed Calls
vs ~40% to voicemail
24/7
Availability
vs business hours only
3:42
Avg Qualification
dial → meeting booked
+$0
Est. Revenue Impact / mo
from captured leads
PROCESS

How It Works

1

Prospect Calls Any Catalent Number

AI answers instantly — identifies whether the caller belongs to Self Care or Pharma Services and routes accordingly. No voicemail, no hold music.

2

AI Qualifies in Real Time

Asks the same questions your best BD rep would ask — product, dose form, volume, timeline, urgency — and scores the lead live.

3

Meeting Booked, Salesforce Updated

The right BD rep gets a calendar invite, a full briefing, and a Salesforce record — all before the prospect hangs up.

Speed to Lead Back to Hub Campaign Builder