One AI Agent. Both Divisions.
Catalent Self Care
Catalent Pharma Services

Speed to Lead AI Agent

Every inbound lead — whether for softgels and gummies on the Self Care side or pharmaceutical formulations and clinical supply on the Pharma Services side — gets a personalized response in under 60 seconds. Powered by Catalent's private AI.

What this means in simple terms

When someone fills out a Contact Us form on catalent.com or consumerhealth.catalent.com — whether they're asking about Vegicaps softgels, gummy manufacturing, or oral solid dose pharmaceuticals — the AI reads their message, understands which division they need, and sends a personalized response within seconds. Routed to the right BD on the right team.

"This is the biggest quick win across both divisions. Pharma leads, Self Care leads — every one of them feels like Catalent was waiting for them."

Built for every Catalent dose form — Self Care & Pharma Services
OptiGel softgel
Gummy
Soft chew
Lozenge
CosmoPod Duo

Built for Self Care AND Pharma Services

"Same engine. Same Salesforce integration. Different routing logic for each division's BD team and product expertise."

Division 1
Catalent Self Care
  • Softgels (Vegicaps, OptiGel)
  • Gummies & Soft Chews
  • VMS Supplements
  • OTC Medicines
  • Beauty / Topical Care
Routes to: Consumer Health BD by territory + product specialty
Division 2
Catalent Pharma Services
  • Oral Solid Dose (Tablets, Capsules)
  • Bioavailability Enhancement
  • Clinical Supply Services
  • Specialty Pharmaceuticals
  • Modified-Release Formulations
Routes to: Pharma BD by therapeutic area + clinical phase
Self-Care lifestyle
Self Care · Pharma Services · Every Inbound Lead
From the moment a brand or pharma sponsor reaches out — Catalent answers.

Live Lead Response Demo

"Watch what happens the instant a lead hits catalent.com or consumerhealth.catalent.com — Self Care or Pharma Services, this is AI working in real-time."

Step 1 — Lead Comes In
New Inbound Lead Detected — Either Division
New Lead — consumerhealth.catalent.com/contact Self Care
NameDr. Sarah Mitchell
CompanyNovaBio Supplements
Emails.mitchell@novabio.com
Phone(858) 555-0147
InterestSelf Care — Custom Softgel Formulation

"We're launching a new omega-3 DHA line targeting the prenatal market. Need a CDMO partner with softgel expertise and FDA-registered facilities. Looking at 5M units/year initial run with potential to scale to 20M. Interested in your Vegicaps technology for a plant-based option. What's your timeline for formulation development through commercial manufacturing?"

Source: Google Organic Submitted: 2:34:17 PM
New Lead — catalent.com/contact Pharma Services
NameDr. Robert Hayes
CompanyAequitas Pharmaceuticals
Emailr.hayes@aequitaspharma.com
Phone(617) 555-0294
InterestPharma Services — Oral Solid Dose

"We have a Phase 2 oncology asset (small molecule, poorly soluble BCS Class II) and we're evaluating CDMOs for formulation development and clinical supply. We need bioavailability enhancement (likely spray-dried dispersion or hot-melt extrusion) and Phase 2/3 clinical supply through commercial scale-up. Targeting NDA filing in 2028. What's your capacity at Greenville, NC for spray drying and your clinical packaging timelines out of Schorndorf?"

Source: Direct (Industry Referral) Submitted: 9:18:42 AM
Step 2 — AI Reads Salesforce Fields
Catalent's Private AI Pulls Context Directly from Salesforce

"The AI reads the Notes and PAOI fields the same way regardless of which division the lead is for — and the PAOI field tells the AI which division the lead belongs to. Same engine, different routing logic."

Sales Cloud · Lead Record SC Sales Cloud
Leads›NovaBio Supplements›Dr. Sarah Mitchell
Lead Information
Name
Dr. Sarah Mitchell
Company
NovaBio Supplements
Email
s.mitchell@novabio.com
Phone
(858) 555-0147
Lead Source
Web — Google Organic
Industry
Dietary Supplements
Notes & Primary Area of Interest
AI Reading
Notes
"We're launching a new omega-3 DHA line targeting the prenatal market. Need a CDMO partner with softgel expertise and FDA-registered facilities. Looking at 5M units/year initial run with potential to scale to 20M. Interested in your Vegicaps technology for a plant-based option. What's your timeline for formulation development through commercial manufacturing?"
AI Reading
PAOI — Primary Area of Interest
Custom Softgel Formulation · Vegicaps Technology · Prenatal Omega-3 DHA
Account Details
Company Size
50–200 employees
Annual Revenue
$25M–$50M
Website
novabio.com
Headquarters
San Diego, CA
The PAOI field automatically routes leads. Custom Softgel Formulation → Self Care BD. Spray-Dried Dispersion → Pharma Services BD. Same AI, different routing logic.
ProductCustom Softgels (Vegicaps)
TargetPrenatal Omega-3 DHA
Volume5M–20M units/yr
SiteSt. Petersburg, FL
Lead Score94/100
Step 3 — Personalized Email Generated
AI Drafts & Sends a Custom Response — Tailored to the Right Division
Pharma Services Response Same AI engine — for Dr. Hayes (Aequitas Pharmaceuticals), the response routes to Pharma BD with deep Pharma Services context.
Step 4 — Response Delivered
0 seconds
Total time from form submission to personalized email — Self Care or Pharma Services
24-48 hours Industry avg 47 seconds

Direct Salesforce Integration

"This isn't a separate tool. Every interaction — Self Care or Pharma Services — syncs to Salesforce in real-time. Your BD teams across both divisions see everything in the CRM they already use."

Sales Cloud · Lightning Experience RA Rachel Anderson
Leads
Contacts
Accounts
Opportunities
Reports
SM
Lead
Dr. Sarah Mitchell
NovaBio Supplements · San Diego, CA
Sales Qualified Lead
Details
Lead Status
New Sales Qualified Lead
Lead Score
94/100
Industry
Dietary Supplements
Company Size
50–200 employees
PAOI — Primary Area of Interest
Custom Softgel Formulation · Vegicaps · Prenatal Omega-3 DHA
Estimated Annual Volume
5M–20M units / year
Recommended Site
St. Petersburg, FL — Softgel CoE
Assigned BD
Rachel Anderson · Sr. BD Manager · Consumer Health, NA
Lead Source
Web — Google Organic
Activity Timeline
AI Email Sent
Today · 2:34:48 PM
"Dr. Mitchell — Catalent's Vegicaps Solution for Your Prenatal DHA Line"
Lead Score Updated · 94 / 100
Today · 2:34:31 PM
Enterprise tier · High buying intent · Defined volumes
BD Assigned · Rachel Anderson
Today · 2:34:48 PM
Territory + softgel specialty match · Notification sent via Slack
AI Analysis Complete
Today · 2:34:31 PM
Notes + PAOI parsed · 5 fields auto-populated
Lead Created
Today · 2:34:17 PM
Submitted via catalent.com/contact · UTM: prenatal-omega-3
Notes & Chatter
AI
Catalent AI AgentToday at 2:34:31 PM
Auto-extracted from Notes + PAOI:
  • Inquiry Type: Custom softgel formulation (Vegicaps)
  • Target Market: Prenatal omega-3 DHA
  • Volume Range: 5M–20M units/year
  • Lead Score: 94/100 (Enterprise tier)
  • Buying Intent: HIGH — explicit competitor research, defined volumes
AI
Catalent AI AgentToday at 2:34:48 PM
Personalized email sent using template Vegicaps-Prenatal-Enterprise. Calendar slots auto-suggested based on Rachel's availability for Thursday and Friday this week.
RA
Rachel AndersonToday at 2:38:02 PM
Reviewed AI summary — strong fit for St. Petersburg. Will follow up if no reply by EOD tomorrow.

Bi-directional sync

Changes made in Salesforce flow back to the AI agent — updates, notes, and stage changes both ways.

Custom field mapping

Maps to Catalent's existing SF schema — Leads, Contacts, Prospects, and Opportunities.

Automatic activity logging

Every email, score change, and routing event logged to the activity timeline automatically.

When Leads Are Vague — AI Asks the Right Questions

"Not every lead writes a detailed inquiry — whether they came in for Self Care or Pharma Services. When information is missing, the AI doesn't just send a generic reply — it asks the right qualifying questions before booking time on a BD's calendar."

Vague Inquiry Example
AI Qualifies Before Routing — No Wasted BD Time
Step 1 · Lead submission
New Lead — catalent.com/contact
Name: Marcus Chen
Company: HealthForward Co
Email: m.chen@healthforwardco.com
Interest: Manufacturing
Submitted: 11:42:08 AM
"Looking for a supplement manufacturer. Can you help?"
Step 2 · AI Decision
Lead Score: 41/100 — Information insufficient Status set to "Needs Qualification". Lead is not routed to a BD yet — the AI will ask targeted questions first to avoid wasting Rachel's time on an unqualified inquiry.
Step 3 · AI sends qualifying email
From:catalent@catalent.com
To:m.chen@healthforwardco.com
Marcus — A few quick questions to point you to the right Catalent team

Marcus,

Thanks for reaching out to Catalent. We'd love to help — we work with supplement brands across every category and dose form. To make sure we connect you with the right expert, could you share a bit more about your project?

A few quick questions:

  1. What product format are you considering? (softgels, gummies, capsules, tablets, powders)
  2. What category does your supplement fit into? (omega-3, multivitamin, immunity, sleep, beauty, sports)
  3. Do you have a formulation already, or are you looking for development support?
  4. What annual volume are you targeting in year one?
  5. What's your timeline for getting to market?

If it's easier, you can also pick a 15-minute discovery call slot here: [scheduling link]

Looking forward to learning more about HealthForward.

Best regards,
Catalent Business Development

Step 4 · Prospect replies
Reply from:m.chen@healthforwardco.com

"Hey, thanks. We're launching a new line of beauty gummies — collagen + biotin + hyaluronic acid. We have a base formula but want to optimize. Looking at maybe 2M units in year one with potential to grow. Need to be on shelves by Q1 next year."

Step 5 · AI re-qualifies, updates Salesforce, routes to BD
Lead Qualified
New Score 88 / 100 (was 41)
Product Beauty Gummies — Collagen + Biotin + HA
Volume 2M units/year (with growth)
Timeline Q1 launch · urgent
Service Formulation optimization + manufacturing
Assigned BD David Park · Beauty/Consumer Health
Salesforce Notes appended · Stage moved to MQL · Discovery call sent for Thursday

Smart BD Assignment — Across Self Care & Pharma

"The AI knows which BD owns which division, territory, vertical, and specialty — consumer health AND pharma leads always go to the right rep."

Division Lead Profile Routes To Reason
Self Care Softgel manufacturing, North America Rachel Anderson Self Care — NA Softgel Specialist
Self Care Beauty/cosmetics gummies David Park Self Care — Beauty Vertical, Bettera Programs
Pharma Pharma OSD (Oral Solid Dose), EU Klaus Weber Pharma Services — EU Pharma, Eberbach Site
Pharma Spray-dried dispersion, Phase 2/3 oncology Brian Reinhardt Pharma Services — Specialty Pharma BCS II/III
Pharma Clinical supply + commercial scale-up Dr. Anita Park Pharma Services — Integrated Clinical Programs
Pharma Custom formulation, $10M+ programs Lisa Torres Pharma Services — Strategic Accounts, Tier 1
Self Care Wrong-fit / non-ICP Disqualified + tagged Saves BD time
OTC medicines
Pharma-Grade Security
Data sovereignty isn't optional in pharma — every byte stays inside Catalent.

Your Data Never Leaves Your Servers

"This is huge for Catalent — both divisions. Self Care lead data, pharma sponsor data, clinical formulation context — all of it stays on Catalent servers. Period."

Catalent's Servers
Lead data ingested and processed on-premise
Private LLM Model
AI hosted on Catalent-owned infrastructure
Email Generated & Sent
Personalized response delivered securely
No data sent to third-party AI services. Lead data, customer information, and generated responses never touch OpenAI, Google, or any external API in production.
Demo uses Gemini Flash 3 for demonstration purposes. Production deployment uses Catalent's private LLM hosted on Catalent-owned infrastructure.

Zero Data Shared

No lead data leaves Catalent's infrastructure at any point

Catalent-Owned Servers

Private LLM runs entirely on your own infrastructure

HIPAA/GxP Compliant

Architecture designed for pharmaceutical regulatory standards

Full Audit Trail

Every AI action logged for regulatory compliance and review

Lead Intelligence Dashboard

"This is the BD team's command center. Every lead, every activity, every meeting — all in one view, integrated with Salesforce."

BD Command Center Lead Intelligence · Self Care + Pharma Services
Leads This Week
0 23%
vs last week
(+72 leads)
Avg Response Time
0 s 99.96%
down from 31 hrs
industry avg
Qualification Rate
0%
+8 pts
273 of 384
leads qualified
Pipeline Generated
$ 0 M 41%
vs last month
($10.1M prior)
Recent Leads
Showing 9 of 384
Lead Source Interest Division Score Resp. Status
SMDr. Sarah Mitchell
NovaBio Supplements
 Web Form Softgel formulation Self Care 94 47s Meeting Booked
RHDr. Robert Hayes
Aequitas Pharmaceuticals
 Referral Spray-dried dispersion Pharma 96 35s Meeting Booked
JCJames Chen
VitaWell Labs
 Web Form Gummy manufacturing Self Care 87 32s Awaiting Reply
ASDr. Anjali Sharma
Meridian Therapeutics
 Tradeshow Modified-release tablets Pharma 89 42s Qualified
MRMaria Rodriguez
Derma Luxe
 Web Form Beauty supplements Self Care 78 41s Email Sent
RKRobert Kim
PharmaCo Inc
 Referral Tablet coating · OSD Pharma 91 28s Qualified
LTLisa Thompson
GreenLeaf Nutrition
 Tradeshow Organic capsules · VMS Self Care 82 39s Email Sent
DCDavid Chen
Wellness Brands Inc
 Web Form Clinical supply Pharma 85 33s Awaiting Reply
MWMarcus Webb
PureForm Labs
 Web Form Lozenges · OTC Self Care 63 52s Needs Qual
Lead Distribution
0 Leads
Self Care 23862%
Pharma Services 14638%
Top Inquiry Types
7 days
Softgels142
Gummies98
OSD Pharma76
Beauty41
Clinical Supply27
Live Activity Feed
Live
Dr. Anjali Sharma (Meridian Therapeutics) — Email opened
2 min ago
New lead: Marcus Webb (PureForm Labs) — Routing to Self Care BD
4 min ago
Meeting booked: Dr. Robert Hayes ↔ Brian Reinhardt — Tuesday 10am ET
7 min ago
Lead qualified: 92/100 — Sarah Mitchell (NovaBio Supplements)
12 min ago
Email sent: Personalized response to David Chen (Wellness Brands Inc)
18 min ago
PAOI parsed: "Spray-dried dispersion" → routed to Pharma Services
23 min ago
Lisa Thompson (GreenLeaf Nutrition) — Email opened · Link clicked
31 min ago
New lead: Klaus Mueller (Vertex Pharma EU) — Routing to Pharma BD · Eberbach
42 min ago

Impact Metrics — Self Care + Pharma Services

"These aren't projections — this is what happens when zero consumer health AND pharma leads fall through the cracks."

0 sec
Average Response Time
vs 24-48 hours currently
0%
Lead Response Rate
vs ~60% currently
+$0K/mo
Estimated Revenue Impact
from faster lead conversion
0
Leads That Fall Through Cracks
every single one gets a response

How It Works

"Three steps. Fully automated. Your BD team gets notified — they don't have to lift a finger."

1

Lead Submits Inquiry — Either Division

Through catalent.com (Pharma Services), consumerhealth.catalent.com (Self Care), tradeshow form, email, or any inbound channel — the AI agent monitors all entry points across both divisions 24/7.

2

Private AI Analyzes, Routes Division & Generates Response

Catalent's private LLM reads the context, identifies which division the lead belongs to (Self Care or Pharma Services), scores the lead, matches to the right facility and BD rep on the right team, and drafts a personalized email — all on Catalent-owned servers.

3

Email Sent in Under 60 Seconds

The lead receives a tailored response before they've even closed the browser tab. The right BD rep on the right division gets notified with full lead intelligence and recommended next steps.

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